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We Have a Winner: Launch My Beauty Product Phase 1 Complete

We are proud to announce that Phase 1 of the Launch My Beauty Product Training Series has officially come to an end — and we have a winner.

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Remilekun Ajayi, winner of Launch my Beauty Product Skincare edition

After an intensive four-week beauty business training programme, five selected participants embarked on a journey to develop their skills in product formulation, business development, and brand building. Today, we celebrate one outstanding participant who has emerged as the winner and will now progress to the next stage of her entrepreneurial journey.

🚀 From Training to Transformation

The Launch My Beauty Product initiative was created to address a critical gap in the beauty industry — the lack of access to structured training, mentorship, and resources for aspiring entrepreneurs.

Throughout the programme, participants received:

Starter kits with tools and raw materials for product formulation A comprehensive formulation manual Practical guidance on building a viable beauty business Access to coaching and a collaborative learning environment

Beyond technical knowledge, participants gained something even more valuable — confidence, clarity, and belief in their ability to build a beauty brand.

Many participants described the experience as “a dream come true,” highlighting the importance of access and opportunity in unlocking entrepreneurial potential.

🌟 Introducing Phase 2: Product Development & Launch

With Phase 1 complete, the journey continues.

The winner will now move into Phase 2, where we will work closely with her to:

Develop her beauty brand Formulate and refine her products and prepare for market launch

She will be launching two beauty products, marking the transition from learning to real business creation.

This stage represents a crucial step in turning knowledge into tangible outcomes — a fully developed, market-ready beauty brand.

💼 Driving Economic Empowerment Through Beauty Entrepreneurship

At Ene Naturals, our vision extends beyond training programmes. We are committed to building a thriving ecosystem of beauty entrepreneurs in Nigeria by equipping individuals with the tools, knowledge, and support needed to succeed.

Through initiatives like Launch My Beauty Product, we aim to:

Promote economic empowerment through entrepreneurship Enable wealth creation within local communities Support the growth of the natural beauty industry in Africa Encourage knowledge transfer to future generations

By investing in people, we are contributing to a future where more African-owned beauty brands emerge, scale, and compete globally.

👀 What’s Next?

The journey doesn’t end here.

As Phase 2 unfolds, we will be sharing updates on product development, brand creation, and the launch process. This is an opportunity to witness — in real time — how a beauty idea evolves into a fully realised business.

And for those who missed this cohort, more opportunities are on the horizon.

The completion of Phase 1 marks a significant milestone — not just for the participants, but for the broader mission of empowering the next generation of beauty entrepreneurs.

From five participants to one winner, this initiative demonstrates what is possible when opportunity meets preparation.

The future of African beauty is being built — one entrepreneur at a time.

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Our Services: From Beauty Idea to Market-Ready Product

I am Ene Adasen, founder of Ene Naturals. We are manufacturers of natural skincare and haircare products based in Nigeria and the UK. While we manufacture products for our own brand, we also work with other brands as private label manufacturers, creating both white label and custom products for businesses looking to launch or expand their product lines.

Over the years, I have seen that many aspiring beauty entrepreneurs have great ideas but do not always understand the full process required to turn those ideas into compliant, market-ready products. This is where our work goes beyond manufacturing.

At Ene Naturals, we operate across three key areas:

1. Private Label & Custom Manufacturing

We manufacture natural skincare and haircare products for brands through:

White label products (ready-made formulations branded as your own) Custom product development and manufacturing Small to scale production Packaging and product development support

This service is ideal for businesses that want to launch a product line without setting up their own manufacturing facility.

2. Beauty Business Consulting & Product Development

As a beauty business consultant, I work with startups and growing brands to develop their products from idea to prototype before manufacturing.

This includes:

Product concept development Custom formulation Prototype development Product positioning Costing and pricing guidance Packaging guidance CPSR and certification support Preparing products for manufacturing

The goal is simple: to turn your idea into a compliant, market-ready product that can be confidently manufactured and sold in local and international markets.

3. Training & Education for Aspiring Formulators

We also train aspiring formulators and beauty entrepreneurs who want to learn how to develop and produce compliant, market-ready skincare and haircare products.

Our training focuses not just on how to make products, but how to:

Formulate properly Understand ingredients and functionality Develop stable products Work within safe usage rates Understand cosmetic compliance Produce products using good manufacturing practices Prepare products for the market

Because knowing how to make a product is one thing, but knowing how to make a compliant, safe, and market-ready product is what makes the difference between a hobby and a business.

Final Thoughts

Our mission at Ene Naturals is to support beauty entrepreneurs at different stages of their journey — whether you are:

Starting with an idea Developing your first product Looking for a manufacturer Trying to launch properly Learning how to formulate professionally

We are here to help you build not just a product, but a structured beauty business.

If you are ready to develop your product, manufacture your line, or learn how to formulate properly, Ene Naturals is here to support your journey from idea to market.

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Stop Making Products. Start Building a Brand.

The Mindset Shift That Changed Everything

There was a mindset shift that changed everything for me in my beauty business journey.

I stopped thinking like someone who makes products, and I started thinking like someone who builds a business.

At the beginning, like many people in the beauty industry, my focus was on the product — the ingredients, the textures, the formulations, and the results. I was asking questions like: How do I make this product? How do I improve this formula? How do I make this texture better?

But at some point, I realised that making a good product and building a successful business are not the same thing.

That realisation changed the way I approached everything.

I stopped thinking only about formulation and started thinking about:

Who is this product for? What problem is it solving? How much does it cost to produce? What is the profit margin? What packaging is suitable for this market? What regulations do I need to comply with? Is this product scalable? Where will this product be sold? Is this a product… or is this a brand?

That was the mindset shift.

I moved from thinking like a formulator to thinking like a founder.

And when you start thinking like a founder, your decisions change. You become more strategic. You become more structured. You become more intentional. You stop guessing and start planning.

Many people know how to make products. That is a skill.

But building a brand requires structure, strategy, and long-term thinking.

If you are in the beauty industry, this is something worth thinking about:

Are you focusing on making products, or are you focusing on building a business?

Because the answer to that question will determine the decisions you make, the way you price, the way you package, the way you launch, and ultimately, whether you are running a hobby… or building a brand.

Sometimes, the biggest change in business is not a new product, a new logo, or a new supplier.

Sometimes, the biggest change is a mindset shift.

Do you need help building a beauty business? Contact me

Learn more about our services